Founder Lucy Baldock-Sacchi originally from London, UK; has been working as a celebrity & beauty make-up artist for over fifteen years working extensively with many celebrities including Claudia Shiffer, Johnny Depp, Elle McPherson, Gwyneth Paltrow, Kylie Minogue in Europe, USA and Australia; and for prestigious magazines such as Vogue, Harpers Bazaar, Elle, In style, Marie Claire and Vanity Fair. Collaborating with top advertising Photographer- husband Marco Sacchi, they created the image and soul of Lucy B.

Lucy and Marco's background, combined with working within this high profile industry, created the understanding, knowledge, energy and connections that manifested itself into the exciting, fresh Australian Range Lucy B.Cosmetics: The Natural Alchemy of Beauty & Healing.

With the simple philosophy that there was a gap in the market for the perfect combination of natural, organic ingredients & colour cosmetics, Lucy designed a fresh range that encapsulates the natural resources found only in Australia.

Lucy B is the only colour range in the world to have infused the natural Australian Flower Essences within their products offering you a taste of the Australian energy & lifestyle.

LUCY B Believes:
That six deep breaths a day can improve your life
We are all beautiful inside and out
That you already make a difference in the world
To speak your mind from your heart
A good laugh is an essential ingredient to your day
That you can measure success in many ways
.. in hugs and kisses :)
That if at first you don't succeed to try until you do

Our Mission:
is to create the natural alchemy of beauty & healing with a blend of luxurious cosmetics that channel the healing resources from the pure and magical Australian Botanical Apothecary.

Our Vision:
is to balance image and style with heart & soul.